The Education Promotion Project

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Notably, education is an important aspect of modern society. Young people are encouraged to ensure that they get educated with an aim of bettering their future lives (Darlon, 2007). However, it has been noted that adolescent withdrawal from school has become a matter of concern lately. Many young people have chosen to leave school without having completed their educational goals (Hudley & Gottfried, 2008). This education promotion project was meant to discourage the adolescents from withdrawing from school. The adolescents should change their negative attitude towards education and see it as an opportunity for them to ensure that they laid the ground for a better future (Christenbury, 2009). This paper will look at the various issues of the educational promotion project including timeline, cost, funding, evaluation, and ethical issues.


The development of a timeline is critical as it will ensure that the education promotional project is on track. The timeline is particularly important when one is planning an event. They enable the event planners to work backwards from the date when the event has to occur (Kendrick & Project Management Institute, 2010). In this case, the planners are able to provide a schedule for the various activities that have to be accomplished before the project is completed as scheduled. It is important to give team members a reasonable time frame to complete their parts in the project. This educational promotional project will involve various stakeholders and will take about four months before its completion. The timeline for the whole project can be represented as shown below:

Activity Responsibility Start date End date
Plan Writing Develop strategies that are sensitive to the adolescents. Individual skills and knowledge of the adolescents should be incorporated in the project. Develop activities that will ensure adolescent participation in the project. 1stNov. 2012 15thNov. 2012
Development of key messages Key messages are critical in this message. The concerned stakeholders will take time to develop key messages that will ensure that the project attains its stipulated goals. 16thNov. 2012 30thNov. 2012
Resourcing Financial and human resources will be critical to this project. 1stNov. 2012 30thNov. 2012
Communication This aspect will be achieved through community events, home visits, and school visits. Respected members of the community should be identified to deliver some of the news about the project. The media and other forms of advertisement will be used to popularize the project. 1stDec. 2012 15thDec. 2012
Project implementation Implementing the project as stipulated 16thDec. 2012 21st Feb. 2013
Project evaluation An evaluation survey 22ndFeb. 2013 28thFeb. 2013

Cost Budget

This will provide an itemized budget for the project. The project is estimated at a cost of $100,000. The budget component of the project will appear as shown below:

BUDGET COMPONENT Cost per unit Number of units Totals in $
Project establishment Consultation on program design 1000 1000
Planning costs 5000 5000
Promotion and marketing Promotional items 5000 5000
Advertising 5000 5000
Printing 2000 2000
Posters, fliers, and leaflets 1000 1000
Event costs Venue hire 5000 5000
Catering 10000 10000
Rubbish removal and cleaning 2000 2000
Insurance cover for the hired personnel 5000 5000
Administration costs Travel 5000 5000
Office hire 500 per month 4 2000
Telephone costs 500 500
Stationery 500 500
Project evaluation Conducting an evaluation survey 5000 5000
Asset costs Computers 250 3 750
Hire of a photocopier and printer 250 250
Salary costs The project administrator 3750 per month 4 15,000
Two assistant project administrators 2500 per month for each assistant 4 20,000
Allowances 5000 5000
Contingency Contingency provision 5000
TATAL 100,000

Funding budget

This budget will be critical in ensuring that funding sources of the project are properly tracked. It will also be critical in tracking the actual costs for the project. The funding budget will be illustrated as shown below:

Income Amount Expenditure Amount
Local Community Campaign Funding 20000 Project establishment 6000
The government 20000 Promotion and marketing 13000
The Rockefeller Foundation 60000 Event costs 22000
Donation- some venues like schools were free _ Administration costs 8000
Project evaluation 5000
Asset cost 1000
Salary costs 40000
Contingency 5000
Total 100000 Total 100000


The project’s chief goal is to create awareness among the adolescents about the risk factors associated with school disengagement. The project will also aim at improving the perception that adolescents have regarding education. It has been noted that many adolescents are disengaged from education (Kristjiana & Sigrun, 2012). This project will encourage the adolescents to adopt a positive attitude towards schooling. This will ensure that the adolescents are willing to get education (Osler, 2008).

This educational project’s main objective is to enhance the achievement of the stipulated goals of the project. One of the objectives is that, when this project will be completed, most adolescents will be engaged in educational activities. The other objective is that, one year after the project, the number of adolescents enrolling in schools will register a considerable increase. In addition, it is expected that the number of adolescents disengaged in education will drastically drop. In the evaluation of these objectives, there was an increase in the number of adolescents engaged in educational activities. This was illustrated by a reduction in the number of those adolescents who were disengaged in education. If this trend continues, it is expected that adolescents enrolling in school will tremendously increase.

The success of the project will be measured in various ways. In the first place, the target audience will be asked questions to evaluate how they rate the project. The adolescents, teachers, parents, and guardians will be asked to register their views on the project (Nata, 2007). This will be captured in a questionnaire form distributed to the target groups. In addition, a review of the whole project will be conducted and a report compiled. The evaluation survey will be done in one week upon completion of the project.

After the completion of the project, a report will be submitted to the sponsors of the project. This report will be open to anyone who would wish to establish a similar or related projects in the community. All stakeholders who participated in the project will get a copy of the report (Thomas, 2011).


Ethics is a critical consideration in any undertaking. Ethics refer to the principles that standardize behaviour. Ethical standards are known to boost the acceptability of any undertaking by guarding the interests of various stakeholders (Quigley, 2008). In undertaking the educational project, the interests of the sponsors, the community, adolescents, and other stakeholders will be guarded. On the issue of anonymity, the project will ensure that the participants in the project remain anonymous (Dinsmore & Cabanis-Brewin, 2011). The project will also ensure that confidentiality is observed, and no information from the participants will be divulged to any other third party. In addition, participants will not be cheated into taking part in the project. The aims and objectives of the project will be clearly articulated to enable participants to make an informed decision regarding the project.

It is also unethical to force participants to take part in any project. In this regard, this project will let the participants make their free choice on whether to participate in the project or not (Kirst-Ashman & Hull, 2012). Therefore, consent forms will be distributed to allow the participants to make informed choices regarding their participation in the project. For children who are under age, their parents and/or guardians will give consent on their behalf. All participants will be assured of their guarded interests while taking part in the project.


This project is set to be accomplished in four months starting from November of this year. Therefore, this project will be finalised in the month of February next year. There are critical aspects of the project including the timeline, cost budget, funding budget, and evaluation of the project outcome. The project is scheduled to take four months. However, the evaluation will continue for a long time after the completion of the project. The project is estimated to cost about $100,000. The main funding for the project will be sourced from three sponsors. Nonetheless, the Rockefeller Foundation will be the main sponsor of the project contributing over 60 per cent of the budget cost. Other sponsors include the government and the Local Community Campaign Funding. Each of these sponsors will contribute 20 percent of the total budget. In addition, some donations will be considered such as having some venues like schools for free. There are also some stakeholders who will volunteer their services and time for the project.


Christenbury, L. (2009). Handbook of adolescent literacy research. New York: Guilford Press.

Darlon, E. B. (2007). Adolescent behavior research advances. New York: Nova Science Publishers.

Dinsmore, P. C., & Cabanis-Brewin, J. (2011). The AMA handbook of project management. New York: American Management Association.

Hudley, C. & Gottfried, A.E. (2008). Academic motivation and the culture of school in childhood and adolescence. New York [u.a.: Oxford Univ. Press.

Kendrick, T., & Project Management Institute. (2010). The project management tool kit: 100 tips and techniques for getting the job done right. New York: AMACOM American Management Association.

Kirst-Ashman, K. K., & Hull, G. H. (2012). Generalist practice with organizations and communities. Belmont, CA: Brooks/Cole Cengage Learning.

Kristjiana, B. & Sigrun, A. (2012). Student Disengagement in Relation to Expected and Unexpected Educational Pathways. Scandinavian Journal of Educational Research, 56(1): 85-100.

Nata, R.V. (2007). Progress in education. United States: Nova Science Pubs.

Osler, A. (2008). Students’ perspectives on schooling. Maidenhead: Open University Press.

Quigley, M. (2008). Encyclopedia of information ethics and security. Hershey [Pa.: Information Science Reference.

Thomas, W.H. (2011). The Basics of Project Evaluation and Lessons Learned. New York: CRC Press.

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