Persuasion encompasses all aspects of culture, and rhetoric is the most important tool of influence in all spheres of society. It can be said that any form of communication is a form of persuasion. Ethos, pathos, and logos are methods of persuasion or techniques in rhetoric that determine an author’s strategy for addressing readers. To write an excellent text or speech, one must be able to use methods of persuasion. In this essay, I want to convince readers of the importance of education.
With the help of ethos, the authors show the reader that they can be trusted and their opinion should be listened to. They convince the reader of their professionalism, knowledge, and experience. Through ethos, one builds trust in the authors and confidence in the truthfulness of their words. I am a student myself, and I know better than anyone how important an aspect of life is education. In addition, I have experience with faculty and former students who are grateful for how getting a degree has changed their lives.
In the next part of my essay, I want to make readers engage with my words by using such a rhetorical device as pathos. Education has always been one of the essential parts of public policy because the country’s future depends on its quality. It is vital for schoolchildren to strive for new things, and they have every opportunity to do so. Thanks to my education, I got all that I have now – my knowledge, friends, and acquaintances. I think this judgment will be true for most people. Everyone is able to change their life dramatically through education.
Finally, the logical presentation of my arguments (logos) will allow me to convince readers of the importance of education. It is now challenging to enter prestigious institutions of higher learning; there is a strict selection process for applicants (Lauder and Mayhew 3). This is due to the desire of people to have a high-paying job. Only a specialist with high professional qualities can get it. It is known that such skills are acquired precisely during training at the university. The presented arguments, in my opinion, are strong enough to convince the audience that education is vital for every person.
Lauder, Hugh, and Mayhew, Ken. “Higher Education and The Labour Market: An Introduction.” Oxford Review of Education, vol. 46, 2020, pp. 1-9.