The analyzed audience consists of undergraduate students, who can be divided into freshmen and seniors according to their knowledge and experience. The “Lion” of the first segment may be the group leader or the most respected person among students, while in the second segment, this role can be given to the student with the highest academic results. Freshmen may be affected by the presented information by understanding the significance of skillfully written communication. This group would probably prefer YouTube videos as a channel since new students generally need a more visualized and simplified way of learning. Their beliefs may be connected with the insignificant role of written communication, and they may be concerned about its goals and correct use. Therefore, the goal of the presentation is to motivate the undergraduates and give them a clear explanation of the topic.
Seniors may be interested in developing their written communication skills. Since they are likely to start thinking about their future career, they may be affected by the topic in terms of the effect of their written communication on interaction with potential employees. They may prefer lectures or articles to learn more about the topic and might be confused about how to improve their written communication style. The question that would reflect their concerns would be “How to make written communication more effective?” The speaker’s goal is to give them more profound advice on successful written communication in their future career.
The items of the analysis reflect the beliefs and values of the audience segments. To define them, it was necessary to look at the issue from the perspective of different students to see what kind of information they would find interesting and useful. These items depend on the background of the audience groups and their influential leaders and contribute to developing a corresponding strategy and meeting the needs of every individual (Hartwig, 2011). One of the implications is connected with creating messages that would receive a response from the majority (Hartwig, 2011). It can be especially important for speakers since it allows choosing the most effective way to influence the audience and increases the effectiveness of the message. This and other implications, such as predicting the reactions, planning, and finding a compromise between the audiences, serve to make the presentation as appealing and useful as possible.
Hartwig, R. (2011, November 7). Dr. So What’s Guide – Audience Analysis [Video file]. Web.