Since childhood, people have become surrounded by advertising to such an extent that they no longer differentiate genuine advice from an implicit marketing strategy. Hence, after realizing the complexity of marketing and its everlasting relevance in the modern world, I started to learn more about this field and eventually decided to pursue a marketing degree. It will help me understand the peculiarities of the process behind advertising and boost the skills associated with a successful career in advertising.
As a child, I vividly remember watching the live streams of the Super Bowl with my family. While everyone was involved in the game, my attention was drawn to the commercials during the Super Bowl halftime show. Fond of football as a child, I was hypnotized by the opportunity to combine the sports industry and advertising. From that moment, I see advertising as an art that, through the power of creativity, allows you to make the work a favorite hobby. Decades later, my decision to pursue a career in sports marketing is still driven by the first marketing campaigns I witnessed as a child.
For me, the definition of marketing is rooted in communication and a deep understanding of human psychology. When people have a grasp of what provokes an emotional response, they gain the power of using marketing not as a strategic tool but as a way to establish a deep emotional connection with the customer, making them come back to the services and the team that created them. Receiving a degree in marketing will help me learn valuable lessons on how to improve my communication skills to an extent where I can integrate strategies into a personal connection with the client. Moreover, this educational program will present me with a better perspective on the sources of inspiration for some of the greatest marketing strategies in the world. Finally, a degree in marketing is an opportunity for me to connect with a network of like-minded people who also find their passion in advertising.
Undeniably, the marketing program will serve as a springboard for me to achieve my professional goals in the future. I realize how challenging it can be to create a successful advertising campaign in the world of capitalism and eternal competition. Thus, to be one step ahead, I want to gain practical knowledge of how strategic communications, sales, financing, and project management work in the marketing field. While marketing relies heavily on creativity, the idea itself could not be realized until logistics, communication, budgeting, and market analysis are taken into account.
Pursuing a career in sports advertising has been my lifelong dream, and it is hard to imagine myself somewhere else professionally. Becoming a specialist takes time and effort to yield results. I want to make sure that I put enough effort into learning the fundamentals of marketing and fostering my creative skills in every possible way. Hence, a marketing degree can give me valuable insights into the specifics of advertising and the means for successful product promotion.